The SBTRCT Mission

Why we exist

We’re in business to clean up the beauty industry. Our mission is to create the highest performing skincare products with the lowest environmental impact.


Everything your skin needs…

Our concentrated solid skincare is for people who want to reduce their environmental impact, without compromising on great skin.

We pioneer a new solid format of expert, plastic free, vegan skincare and innovate to bring first-to-market formulations using proven ingredients such as squalene, Vitamin C, Vitamin E and Retinoids that deliver the vest best skincare results.


Plastic Free, Concentrated and Palm Oil Free

Our pioneering concentrated solid state skincare provides a unique way to tackle the biggest environmental challenges facing our industry….

1) Plastic pollution - The beauty industry produces 120 billion units of packaging a year. Much of it is plastic, yet less than 50% of people in the UK recycle their bathroom waste. And even if they do, much of what is put in the recycling bin is either incinerated, ends up in landfill or devastatingly, in our oceans.

SBTRCT is 100% plastic free skincare.

2) Water scarcity - Traditional creams and lotions contain up to 85% water. Water poverty is set to impact two-thirds of the population by 2025. We urgently need to reduce the unnecessary use of water in our production processes and our formulations.

SBTRCT skincare contains only nominal water content, never exceeding more than 5% of a formulation.

3) Over reliance on palm oil - Currently, 70% of personal care products today contain palm oil derivatives. Our over reliance on palm oil is a major driver of deforestation contributing to global warming, threatening the existence of wildlife and destroying our ecosystems.

SBTRCT is 100% palm oil free skincare and contains no palm derived ingredients.


Cruelty Free & Vegan Skincare

We believe in creating products the right way. We are proud that all of our skincare formulations are certified as Cruelty Free skincare by Cruelty Free International (the leaping bunny) and as Vegan skincare by The Vegan Society.


Our Ethos

At SBTRCT we have one guiding principle; less is more.

By stripping out all the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep. We believe this to be the future of our society.

We apply this ethos to the creation of our skincare - through our formulations, our aesthetic and our manufacturing processes.


Nothing changes, if nothing changes

We recognise that to have a meaningful impact requires evolution. This goes beyond our mission to tackle the key environmental challenges facing the beauty industry. It also covers our attitudes to our customers, the communities we touch and the living world around us.

Our goal is to create skincare for all skin types - not specifically for or excluding any race, age or gender.

Our role within our communities is to deliver shared value by offering our time and resources to improve the social and environmental conditions for those communities.

We are proud to be a Certified B Corp and verified by B Lab, (the not-for-profit behind the B Corp movement), as having met the highest standards of social and environmental performance, transparency and accountability.

To us this represents a commitment to continuous improvement. We can always do better and we will. We are relentless in our pursuit to run our businesses consciously & inclusively and reduce the negative impact of the beauty industry on our planet.

Find out more about our B Corp Certification here.