Ironically, an industry created to cleanse and care, is making our planet a dirty place - we want to help clean things up.
At SBTRCT (pronounced Subtract) we are pioneers of high-performing, sustainable skincare. We create solid state products for people who want to make a difference, without compromising on great skin or beautiful design.
Founded by Ben Grace in 2020, SBTRCT was born out of one guiding principle; less is more. By stripping out the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep.
We believe this to be the future of our society and we apply it to our skincare. We innovate and evolve to bring first-to-market formulations using proven ingredients in a truly sustainable solid state.
100% plastic-free, palm oil-free and containing less than 0.5% water, our products address the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil.
We exist so that, finally, you no longer have to leave your ethics at the bathroom door.
BEST FOAMING CLEANSER- SBTRCT Gentle Foaming Cleanser
2021 BEAUTY SHORTLIST ECO LIFESTYLE AWARDS
BEST ECO BRAND OF 2021 -SBTRCT
BEST NEW ECO PRODUCT OF 2021 - SBTRCT Gentle Foaming Cleanser
BEST ZERO TRACE BEAUTY BRAND (UK) - SBTRCT
BEST ZERO TRACE, HOME COMPOSTABLE PRODUCT (BEAUTY) - SBTRCT Moisturising Facial Balm
BEST ZERO WASTE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm
BEST PLASTIC-FREE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm
2021 MARIE CLAIRE SUSTAINABILITY AWARDS
BEST ZERO-WASTE SKINCARE BRAND - Highly Commended