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About



Ironically, an industry created to cleanse and care, is making our planet a dirty place - we want to help clean things up. 
 
At SBTRCT (pronounced Subtract) we are pioneers of high-performing, sustainable skincare. We create solid state products for people who want to make a difference, without compromising on great skin or beautiful design.  
 
Founded by Ben Grace in 2020, SBTRCT was born out of one guiding principle; less is more. By stripping out the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep. 


 We believe this to be the future of our society and we apply it to our skincare.  We innovate and evolve to bring first-to-market formulations using proven ingredients in a truly sustainable solid state. 

100% plastic-free, palm oil-free and containing less than 0.5% water, our products address the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil. 
 
We exist so that, finally, you no longer have to leave your ethics at the bathroom door.

Our Awards
We have been fortunate enough to win a number of Beauty Shortlist Awards this year, including BEST ECO BRAND OF 2021. Please see a full list of these below:

THE BEAUTY SHORTLIST AWARDS 2021
BEST FOAMING CLEANSER- SBTRCT Gentle Foaming Cleanser

2021 BEAUTY SHORTLIST ECO LIFESTYLE AWARDS
BEST ECO BRAND OF 2021 -SBTRCT
BEST NEW ECO PRODUCT OF 2021 - SBTRCT Gentle Foaming Cleanser
BEST ZERO TRACE BEAUTY BRAND (UK) - SBTRCT
BEST ZERO TRACE, HOME COMPOSTABLE PRODUCT (BEAUTY) - SBTRCT Moisturising Facial Balm
BEST ZERO WASTE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm
BEST PLASTIC-FREE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm

2021 MARIE CLAIRE SUSTAINABILITY AWARDS
BEST ZERO-WASTE SKINCARE BRAND - Highly Commended