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Ironically, an industry created to cleanse and care, is making our planet a dirty place - we want to help clean things up.
At SBTRCT (pronounced Subtract) we are pioneers of high-performing, sustainable skincare. We create solid state products for people who want to make a difference, without compromising on great skin or beautiful design.
Founded by Ben Grace in 2020, SBTRCT was born out of one guiding principle; less is more. By stripping out the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep.
We believe this to be the future of our society and we apply it to our skincare. We innovate and evolve to bring first-to-market formulations using proven ingredients in a truly sustainable solid state.
100% plastic-free, palm oil-free and nominal water content, our products address the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil.
We exist so that, finally, you no longer have to leave your ethics at the bathroom door.
BEST ZERO WASTE BRAND -SBTRCT
BEST MAKE-A-DIFFERENCE BLUE BRAUTY BRAND - SBTRCT
BEST OCEAN-FRIENDLY/PLASTIC-FREE BRAND - SBTRCT
BEST BLUE BEAUTY PRODUCT- SBTRCT Rejuvenating Night Balm
BEST SOLID BEAUTY PRODUCT - SBTRCT Gentle Foaming Cleanser
BEST ZERO WASTE BEAUTY PRODUCT- SBTRCT Makeup Melt
BEST EXFOLIATING BAR - SBTRCT Clarifying Facial Exfoliator