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About

SBTRCT
SBTRCT (pronounced Subtract) creates effective solid skincare products for people who want to make a difference, without compromising on great skin or beautiful design. 

The industry-leading formulations are solid in state, 100% plastic-free, palm oil free and contain less than 0.5% water, addressing the 3 biggest environmental challenges facing the beauty industry; plastic pollution, water waste and the use of palm oil.

Containing the very best proven ingredients, such as squalane, glycerine, shea butter and coconut oil, the range is dermatologically tested and developed for both normal and sensitive skin.

SBTRCT products are also soap-free, cruelty-free, vegan friendly and have packaging that is 100% compostable. All made with love here in the UK.

Ben Grace
Ben Grace founded SBTRCT on one guiding principle; less is more. By stripping out the things we don’t need in life, we are more able to love the things we have made a conscious choice to keep.

The SBTRCT philosophy of minimalism is one that has gradually crystallised throughout Ben’s 15-year career in skincare; a journey starting with the marketing for Beiersdorf (NIVEA) brands and progressing to a formative 10-year journey as a founding partner of men’s skincare brand Bulldog, a progressive business where ethical sourcing & sustainability were at the core of the brand’s proposition.

Both frugal and environmentally aware, when Ben decided to channel his extensive experience and personal ethics to build his own skincare range, he knew he wanted to start from a place of sustainability and so SBTRCT was born.


Our Awards
We have been fortunate enough to win a number of Beauty Shortlist Awards this year, including BEST ECO BRAND OF 2021. Please see a full list of these below:

THE BEAUTY SHORTLIST AWARDS 2021
BEST FOAMING CLEANSER- SBTRCT Gentle Foaming Cleanser

2021 BEAUTY SHORTLIST ECO LIFESTYLE AWARDS
BEST ECO BRAND OF 2021 -SBTRCT
BEST NEW ECO PRODUCT OF 2021 - SBTRCT Gentle Foaming Cleanser
BEST ZERO TRACE BEAUTY BRAND (UK) - SBTRCT
BEST ZERO TRACE, HOME COMPOSTABLE PRODUCT (BEAUTY) - SBTRCT Moisturising Facial Balm
BEST ZERO WASTE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm
BEST PLASTIC-FREE PRODUCT (BEAUTY) - SBTRCT Moisturising Balm