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Back to the shops: Conscious consumerism

During the COVID-19 pandemic we’ve all been devastated by the casualties and lives lost as a result of this virus. For some, there have also been a handful of important positives to take from lockdown; we’ve been given permission to slow down, take a breath and refocus on what is truly important (the people we love, their health and our community).

We’ve also had the chance to tangibly feel the planet itself breathe a sigh of relief as pollution levels fall.

As restrictions ease and we feel the comfort in returning to our previous way of life - will we keep our new perspective or will things simply return to how they were?

With our ‘Less is More’ ethos and our promise to create a brand with intention, we’re particularly interested in our culture’s shopping habits.

Recently, news has been awash with images of people queuing for hours at nonessential shops prompting us to question whether all the talk of more conscious consumerism during the lockdown period will fade as people excitedly feel joy in ‘the way things were’.

It’s a tough one.

We need to start spending again to keep our economy ticking and we’re certainly not judging people who, after being locked down in Spring and emerging in Summer, need to update their wardrobe but we still have high hopes for our society not to lose its focus of supporting local and ethical businesses.

At SBTRCT, before the world experienced the effects of COVID-19, we believed that the skincare industry needed to be shaken up.

We wanted to create effective, beautiful products whilst contributing to our society by stripping out unnecessary ingredients like water which bulk out skincare products (some products on the market today are 70% water).

We wanted to ensure our packaging was 100% compostable and make all of our decisions with intention.

As people, we also wanted to ensure that we’re living the ‘Less is More’ ethos and after re-thinking our own consumer habits are more able to love the things we have made a conscious choice to keep purchasing.

We’d love to know your thoughts on the future of consumerism in our society! Head on over to Facebook or Instagram to let us know.